PENGARUH MINAT BELI MASYARAKAT TERHADAP DISKON SHOPEE, KUALITAS PRODUK DAN HARGA BAGI PENGGUNA SHOPEE (Study Kasus Bagi Pengguna Shopee di Sragen)

  • Anisa Wahyuni Universitas Tunas Pembangunan Surakarta
  • Trio Handoko Universitas Tunas Pembangunan Surakarta
  • Zandra Dwanita Widodo Universitas Tunas Pembangunan Surakarta
DOI: https://doi.org/10.37606/publik.v9i4.454
Keywords: Discount, Product Quality, Price, Buying Interest

Abstract

ABSTRACT

 

The purpose of the study is to find out: (1) The effect of Shope Discounts on buying interest in Sragen City, (2) The Effect of Product Quality on buying interest at Shopee, (3) The Effect of Price on buying interest, (4) The Effect of Discounts, Product quality and prices on buying interest at Shopee. This study is a quantative study with data obtained by as many as 100 respondents from the questionnaire. The conclusions of this study are: the results of the t test (partial) show that discounts and product quality have a significant effect on buying interest while price does not have a significant effect on buying interest. The results of the f test (simultaneously) obtained the result that discounts, product quality and price have a significant effect on buying interest.

Published
2022-11-30
Issue
Vol 9 No 4 (2022): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik
Section
Articles